The Effects of Web Personalization on User Attitude and Behavior: An Integration of the Elaboration Likelihood Model and Consumer Search Theory

Ho, Shuk (Susanna)Bodoff, David2015-12-080276-7783http://hdl.handle.net/1885/37233The Effects of Web Personalization on User Attitude and Behavior: An Integration of the Elaboration Likelihood Model and Consumer Search Theory20142016-06-14