Chu, Chih-NingLiu, Wai-Man (Raymond)2015-12-081361-374Xhttp://hdl.handle.net/1885/36539In this paper, we develop a general equilibrium model that examines the emergence of non-exclusive franchise contracts in the presence of the franchisor hold-up problem. Our model of an endogenous franchising network underscores the trade-off between theKeywords: cost; general equilibrium analysis; industrial enterprise; numerical model201010.1111/j.1468-0106.2010.00523.x2016-02-24