Marr, David G2017-11-012017-11-019095243270727-5994http://hdl.handle.net/1885/132913This is the first book in Engl ish to describe the dramatic changes taking place in Vietnam 's mass media. It is not so much about the specific content of newspaper articles, radio broadcasts, feature films or TV programs, but rather the transformations in organisation, financing, technology, work behaviour and audience expectations that have occurred over a remarkably short period of time. Much of today 's mass media practice in Vietnam will be famil iar to western readers - the intrusive advertising, tabloid style, chequebook journal ism, bargain basement video movies, TV soap operas and live sports coverage. However, because all this is new to Vietnam, we have included some material about earl ier mass media conditions, otherwise western readers will wonder what all the fuss is about.174 pages3.95 MBapplication/pdfen-AUAuthor/s retain copyright1998