Kelly, Paul2019-11-261036-1073http://hdl.handle.net/1885/186652In an ideal world where the future is truly cherished and prevention is more than an abstract concept—often advocated for, but rarely defined and always the “poor cousin” to clinical services—it is tempting to choose an aspirational spending target. However, this can be counterproductive if the money is allocated to ineffective programs with unrealistic time frames or goals and especially if they are targeted at risk factors or diseases which do not contribute to a significant burden of ill health and/or healthcare costsapplication/pdfen-AU© 2018 Australian Health Promotion Association2018-07-2310.1002/hpja.632019-05-19