Levisen, CarstenYe, Zhengdao2025-06-112025-06-1197890272467830922-842XBibtex:Levisen_2024ORCID:/0000-0001-9771-0292/work/178497929http://www.scopus.com/inward/record.url?scp=85211027877&partnerID=8YFLogxKhttps://hdl.handle.net/1885/733758963The main challenge for studying the pragmatics of danger in a global context is how to separate pseudo-universals from genuinely shared themes in discourses of danger. To identify common themes, it is important to approach the discourses from a principled perspective that enables a genuine comparison of linguacultural logics that guide language usage. In this chapter, we first elaborate on cultural pragmatics as the shared theoretical standpoint of all the studies in the volume. We then introduce the common methodological framework employed by all chapters for case analyses - the natural semantic metalanguage (NSM) approach. We also discuss possibilities for modelling core scenarios that generate the discourses of danger and explain how explications of cultural concepts and cultural logics can be formulated. Finally, an overview of each case study in this collection is provided.The authors would like to acknowledge the support of the Danish Velux Foundation for funding independent basic research in the humanities and social sciences through the project \u201CDanish in the Making: Intercultural Pragmatics for Learners and Teachers of Danish as a Second Language\u201D.22enPublisher Copyright: © 2024 John Benjamins Publishing Company.cross-linguistic studiescultural keywordscultural pragmaticscultural scriptsdiscourse of dangerdiscourse studiesglobal crisislinguaculture“When bad things happen to people”: Cultural pragmatics and cross-linguistic perspectives on danger202410.1075/pbns.346.01lev85211027877