Maliangkay, Roald2026-06-112026-06-1197810329700809781040758120ORCID:/0000-0002-3600-4631/work/217157257https://hdl.handle.net/1885/733811206In the past, painted cinema billboards tied the experience of a movie to a particular cinema, relying on their shape, size, and content for maximum impact. In addition to providing a visual synopsis of a movie for local patrons, they augmented the experience of going to the cinema itself. This chapter provides a brief history of Korean cinema billboards, from their proliferation in the postwar period to their replacement in the 1990s.3enPublisher Copyright: © 2026 selection and editorial matter, Andrew David Jackson, Sandy Nguyen, and Eva Richards; individual chapters, the contributors.2026-01-0110.4324/9781003591689-21105033827609