Lin, Chao-Hung (Aleck)Fernandez, WalterGregor, Shirley2015-12-080167-9236http://hdl.handle.net/1885/32675There is a significant and growing trend to provide informational learning material online by organizations including businesses, government and cultural institutions. Yet, the concept of enjoyable online learning experiences - specifically when learningKeywords: Engagement; Fulfillment; Online learning; Positive affects; Web enjoyment experience; Web site design; Websites; E-learning Engagement; Fulfillment; Informal online learning; Positive affect; Web enjoyment experience; Website designUnderstanding web enjoyment experiences and informal learning: A study in a museum context201210.1016/j.dss.2012.05.0202016-02-24