Goddard, CliffGladkova, AnnaYe, Zhengdao2026-04-302026-04-3097810033633549781032425863ORCID:/0000-0001-9771-0292/work/218607539https://hdl.handle.net/1885/733808746The term ‘ethnopragmatics’ designates an approach to language in use that sees culture as playing a central explanatory role. It is a reconceptualization of the approach to ‘cross-cultural pragmatics’ inaugurated by Anna Wierzbicka’s (2003 [1991]) ground-breaking volume of this name. Ethnopragmatics involves a threefold alignment of objectives, methodological tools, and evidence base (Goddard 2006).16en2026-03-1910.4324/9781003363354-9