"And Ziggy played guitar": Bowie, the market, and the emancipation and resurrection of Ziggy Stardust

Lindridge, AndrewEagar, Toni2015-12-080267-257Xhttp://hdl.handle.net/1885/36928Using David Bowie as a human brand and his various characters, particularly Ziggy Stardust, we address two research themes: who constructs celebrity – the individual or the market, and to what extent can a celebrity emancipate their human brand from the"And Ziggy played guitar": Bowie, the market, and the emancipation and resurrection of Ziggy Stardust201510.1080/0267257X.2015.10143952015-12-08