Black, Shameem2021-03-032021-03-031837-5081http://hdl.handle.net/1885/225042In the past decade the worldwide yoga industry has become a multi-billion-dollar business. Yet, ironically, the one country where yoga does not yet thrive commercially is the very place from which yoga is thought to originate: India. Why should this be?application/pdfen-AU© 2014 East Asia Forum Quarterly (EAFQ)201410.22459/EAFQ.06.041.20142020-11-15