Baulch, Emma2015-12-131367-8779http://hdl.handle.net/1885/74367This article enquires into the contextual dimensions of Indonesian consumerism by presenting the rise to national fame of provincial boy band, Kangen (Longing) Band. The case of Kangen Band suggests that Indonesian consumerism entails new ways of heraldinKeywords: consumerism; fans; mobile telephony; pop genres201310.1177/13678779124745372016-02-24