The millennium King Arthur : the commodification of the Arthurian legend in the 20th century
Abstract
The prophesy that King Arthur will return has come true. This legendary icon of Western civilization lives again in the popular culture novels of contemporary and futuristic literature. While the king’s personality has changed little since Malory, the monarch is now often found as a superhero in new world settings: he has become a Celtic space traveller among the stars, a modern politician fighting corruption, a WWII fighter pilot, a battler of aliens, and even returns as a teenage boy.
Wherever he goes, King Arthur encounters a variety of personalised evil opponents from his medieval past as well as futuristic aliens and monsters. The authors and publishers of Arthurian popular culture have commodified the Arthurian legend, turning the king into an Americanised romantic superhero who overcomes his opponents but mostly fails to meet the reality of modern socio-economic challenges.
The king has a limited understanding of what constitutes evil in the modern world so that despite his worthy character as a role model, his grasp of action required to overcome injustice constitutes a major shortcoming. The reasons for this are sought among the authors and publishers that produced these novels, and among the literary critics and the sociological literature focusing on the linkages between literature and society.