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Does brandname influence perceived search result quality? Yahoo!

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Date

2007

Authors

Bailey, Peter Richard
Thomas, Paul
Hawking, David

Journal Title

Journal ISSN

Volume Title

Publisher

RMIT University

Abstract

Improving the quality of search engine results is the goal of costly efforts by major Web search engine companies. Using in situ side-by-side result set comparisons and random assignment of brandnames to result sets, we investigated whether perceptions of

Description

Keywords

Keywords: Perceptions of qualities; Random assignment; Search engine results; Search result qualities; Side by sides; Information retrieval; Internet; Search engines; Experiments Information retrieval

Citation

URI

http://hdl.handle.net/1885/36488

Collections

ANU Research Publications

Source

Proceedings of the Twelfth Australasian Document Computing Symposium (ADCS 2007)

Type

Conference paper

Book Title

Entity type

Access Statement

License Rights

DOI

Restricted until

2037-12-31

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Description
01_Bailey_Does_brandname_influence_2007.pdf (179.54 KB)

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