Examining the effects of malfunctioning personalized services on online users' distrust and behaviors
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Chau, Patrick
Ho, Shuk (Susanna)
Ho, Kevin K.W
Yao, Yihong
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Elsevier
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Merchants adopt web personalization technologies to offer product recommendations in the hope of influencing online users' decision making in a shopping process. Although there is a large body of research on the favorable effects of web personalization on
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Decision Support Systems
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2037-12-31
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