Communication: The Bridge BetweenKnowledge and Implementation

Abstract

This chapter discusses different approaches to science communication and outreach to achieve conservation outcomes. Before delving into the how, it is useful to discuss why conservation scientists should be actively involved in communicating conservation issues to general publics. The use of the plural—publics—here is intentional. Within each audience, there are many different levels of expertise, values, and interest. Treating them all as one amorphous blob does them, and the communicator, a disservice. More on that later. For now, let us talk about why conservation scientists communicating with other audiences matters. Show more