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Lifestyle sponsorships and player lifestyle breaches: Turning transgressions into opportunities for lifestyle message endorsements

Date

Authors

Dann, Stephen

Publisher

Monash University

URI

http://hdl.handle.net/1885/37451

Collections

ANU Research Publications

Source

Monash Business Review

Type

Journal article

Restricted until

2037-12-31

Downloads

File

Description

01_Dann_Lifestyle_sponsorships_and_2007.pdf (1.16 MB)