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Understanding the nature of service design research: A theoretical classification and explication

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Keating, Byron
Gregor, Shirley
Theodoulidis, Babis

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University of Cambridge

Abstract

This paper adapts a taxonomy of theory developed by Gregor (2006) to classify research articles appearing in two leading services journals. The aim of this classification is to understand how service design research fits within the broader services discipline, and to promote discussion around the requirements for a stronger theory base for service design research moving forward

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Conference Proceedings, Cambridge Academic Design Management Conference: Design Management: PAST, PRESENT and FUTURE

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2099-12-31