Transaction-Driven Personalization: The Moderating Effects of Personality Traits

Date

2007

Authors

Ho, Shuk (Susanna)
Tam, Kar Yan
Davern, Michael J

Journal Title

Journal ISSN

Volume Title

Publisher

Association for Information Systems

Abstract

With transaction-driven personalization engines online merchants can use knowledge gained from an individual customer's past transactions to match web content to the customer's individual interests and preferences. Prior research in this area has focused

Description

Keywords

Keywords: Need for cognition; Personality traits; User behaviors; Variety seeking; Web personalization; Customer satisfaction; Information systems; Online systems; User interfaces; Behavioral research Need for cognition; Personality traits; User behavior; Variety seeking; Web personalization

Citation

URI

http://hdl.handle.net/1885/31307

Collections

ANU Research Publications

Source

Proceedings of the 2007 Pacific Asia Conference on Information Systems

Type

Conference paper

Book Title

Entity type

Access Statement

License Rights

DOI

Restricted until

2037-12-31

Downloads

File
Description
01_Ho_Transaction-Driven_2007.pdf (208.93 KB)

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