Hallyu, Hype, and the Humanities: The Impact of the Korean Wave on Korean Studies

Abstract

The success of South Korea‘s popular entertainment both domestically and across East and Southeast Asia over the past decade has driven many socio-cultural changes in the region. This, in turn, has led to increased academic enquiry into the realms of activity associated, such as fashion, cosmetic surgery, and the Internet. Although the phenomenon is spurring much academic interest, it remains unclear to what extent it will generate a more profound interest in Korean culture among the general public. Despite the fact that the number of students signing up for courses in Korean studies continues to grow fast, the majority of students appear interested in learning the Korean language only. Perhaps because they wish to separate work from pleasure, or because they have no professional interest in the humanities, or simply because their degree structure does not allow it, for most of them learning Korean is a way of improving their understanding of the entertainment they and their peers enjoy, and rarely a first step towards further analysis. It is important, therefore, to recognize that although the Wave has generated a much greater interest in Korea, in order to promote the study of Korean culture and society, Korean studies departments must tailor their course offerings carefully. Show more