Lifestyle Sponsorship and Player Lifestyle Breach: opportunity, Not Loss?

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dc.contributor.authorDann, Stephen
dc.contributor.authorDann, Susan
dc.date.accessioned2015-12-08T22:11:21Z
dc.date.issued2008
dc.date.updated2015-12-08T07:40:35Z
dc.identifier.isbn9788131421024
dc.identifier.urihttp://hdl.handle.net/1885/29755
dc.publisherICFAI University Press
dc.relation.ispartofCelebrity Endorsements in Socio-Politic Campaigns
dc.relation.isversionof1st Edition
dc.titleLifestyle Sponsorship and Player Lifestyle Breach: opportunity, Not Loss?
dc.typeBook chapter
local.bibliographicCitation.lastpage121
local.bibliographicCitation.placeofpublicationHyderabad, India
local.bibliographicCitation.startpage111
local.contributor.affiliationDann, Stephen, College of Business and Economics, ANU
local.contributor.affiliationDann, Susan, University of the Sunshine Coast
local.contributor.authoremailu4323337@anu.edu.au
local.contributor.authoruidDann, Stephen, u4323337
local.description.embargo2037-12-31
local.description.notesImported from ARIES
local.identifier.absfor150506 - Marketing Theory
local.identifier.ariespublicationu4024396xPUB68
local.identifier.uidSubmittedByu4024396
local.type.statusPublished Version

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