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Video Mediated Recruitment for Online Studies

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Schou (Sko), Torben
Gardner, Henry James

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Abstract

More than ever, researchers are turning to the internet as a means to conduct HCI studies. Despite the promise of a worldwide audience, recruiting participants can still be a difficult task. In this video we discuss and illustrate that videos - through their sharable and entertaining nature - can greatly assist the recruitment process. Videos can also be a crucial part in developing an online presence, which may yield a community of followers and interested individuals. This community in turn can provide many long term benefits to the research, beyond just the recruitment phase.

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CHI ’12: Proceedings of the International Conference on Human Factors in Computing Systems

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2037-12-31
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