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Uniformity and Non-conformism: The Packaging of Korean Girl Groups

Maliangkay, Roald

Description

Hallyu has set new criteria for the presentation of male and female pop idols across a significant part of the Northeast and Southeast Asian region. The Korean entertainment companies that create and promote K-pop acts pay careful attention to the positioning of their stars, both on the competitive music scene in the region vis-à-vis similar acts, and within their own formations. Boy bands and girl groups have proven to be the most successful K-pop formula. It appears that in order to maximize...[Show more]

CollectionsANU Research Publications
Date published: 2015
Type: Book chapter
URI: http://hdl.handle.net/1885/98955

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