Hallyu has set new criteria for the presentation of male and female pop idols across a significant part of the Northeast and Southeast Asian region. The Korean entertainment companies that create and promote K-pop acts pay careful attention to the positioning of their stars, both on the competitive music scene in the region vis-à-vis similar acts, and within their own formations. Boy bands and girl groups have proven to be the most successful K-pop formula. It appears that in order to maximize...[Show more]
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