Ho, Joanne; Plewa, Carolin; Lu, Vinh
Research to date suggests that resource complementarity benefits business performance. Yet the frequent use of net effects analyses in extant literature results in inconsistent empirical findings. Net effects analyses rely on the idea of an average firm and capture complementarity only inefficiently. The current study examines the complementarity of four strategic orientations (market, entrepreneurial, relationship, and technology) using both multiple regression analysis (MRA) and fuzzy set...[Show more]
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