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Examining strategic orientation complementarity using multiple regression analysis and fuzzy set QCA

Ho, Joanne; Plewa, Carolin; Lu, Vinh


Research to date suggests that resource complementarity benefits business performance. Yet the frequent use of net effects analyses in extant literature results in inconsistent empirical findings. Net effects analyses rely on the idea of an average firm and capture complementarity only inefficiently. The current study examines the complementarity of four strategic orientations (market, entrepreneurial, relationship, and technology) using both multiple regression analysis (MRA) and fuzzy set...[Show more]

CollectionsANU Research Publications
Date published: 2015
Type: Journal article
Source: Journal of Business Research
DOI: 10.1016/j.jbusres.2015.12.030


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