The identity of the Lanna people in northern Thailand is remarkably maintained through
the northern language “Kam Mueang” in a context of cultural hybridity. This study was conducted in Chiang Mai, known as the capital of Lanna to investigate the maintenance of Lanna identity through the use of Kam Mueang words on signage. Signage of any possible forms in public, composed with words from single to large strings either permanent or contemporary, especially on the side roads was collected as...[Show more]
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