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Marketing archives in the digital age: what can a small archives do?

Shapley, Maggie


This joint project between the Australian Society of Archivists and the Council of Australasian Archives and Records Authorities took as its target audience ‘the broad Australian public’ and particularly ‘people who might think that archives are of no interest to them’. The idea of the publication was that it would convince this audience that archives were relevant to them.

CollectionsANU Research Publications
Date published: 2008
Type: Conference paper


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