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Intelligent Data Mining and Personalisation for Customer Relationship Management

Wong, Kok Wai; Fung, Chun Che; Gedeon, Tamas (Tom); Chai, Douglas


Customer Relationship Management (CRM) initiatives have gained much attention in recent years. With the aid of data mining technology, businesses can formulate specific strategies for different customer bases more precisely. Additionally, personalisation

CollectionsANU Research Publications
Date published: 2004
Type: Conference paper
Source: Proceedings of the 2004 8th International Conference on Control, Automation, Robotics and Vision


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