Skip navigation
Skip navigation

Marketer Facilitated Interactions at Brandfests: Analysis of consumer-brand celebrity conversations in an online brandfest

CollectionsANU Research Publications
Date published: 2005
Type: Conference paper
Source: World Marketing Congress Academy of Marketing Science: Marketing in an Inter-connected World: Opportunities and Challenges


There are no files associated with this item.

Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.

Updated:  19 May 2020/ Responsible Officer:  University Librarian/ Page Contact:  Library Systems & Web Coordinator