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The internet, strategy and performance: A study of Australian export market ventures

Lu, Vinh; Julian, Craig C


This study examines the impact of the Internet, firm-specific characteristics, market characteristics, and export marketing strategy on export marketing performance. The unit of analysis was an individual product/market export venture. Data were gathered

CollectionsANU Research Publications
Date published: 2008
Type: Journal article
Source: Journal of Global Marketing
DOI: 10.1080/08911760802152132


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