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9/11 in the Service of Corporate Rhetoric: Southwest Airlines 2001 Letter to Shareholders

Amernic, Joel; Craig, Russell


This article highlights the capacity for ideograph-like signs that are deeply embedded in cultural consciousness to be appropriated for the purpose of sustaining the rhetorical agendas of corporations. Focus is applied to the events of September 11, 2001, and to the use of the term 9/11 in the text of a letter to share-holders, signed by the corporate leaders of Southwest Airlines and published in that company's annual report for 2001. We illustrate how corporate leaders appropriate symbolic...[Show more]

CollectionsANU Research Publications
Date published: 2004
Type: Journal article
Source: Journal of Communication Inquiry
DOI: 10.1177/0196859904267121


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