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Organizational Drivers of Relationship Trust: An Investigation of Service Exporters

Lu, Vinh


Trust has been extensively researched in the business-to-business relationship marketing literature and is considered a critical factor in fostering optimal relationships between a firm and its business partners. However, research into determinants of inter-organizational trust in an international service setting has been very limited. This study investigates firm-specific drivers of relationship trust between service exporters and their overseas customers. The researcher collected data from...[Show more]

CollectionsANU Research Publications
Date published: 2009
Type: Journal article
Source: Journal of Relationship Marketing
DOI: 10.1080/15332660903344677


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