Organizational Drivers of Relationship Trust: An Investigation of Service Exporters
Trust has been extensively researched in the business-to-business relationship marketing literature and is considered a critical factor in fostering optimal relationships between a firm and its business partners. However, research into determinants of inter-organizational trust in an international service setting has been very limited. This study investigates firm-specific drivers of relationship trust between service exporters and their overseas customers. The researcher collected data from...[Show more]
|Collections||ANU Research Publications|
|Source:||Journal of Relationship Marketing|
|01_Lu_Organizational_Drivers_of_2009.pdf||315.57 kB||Adobe PDF||Request a copy|
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