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Economic and social analysis of the adaption of B2B electronic marketplaces: a case study in the Australian beef industry

Driedonks, Caroline; Gregor, Shirley; Wassenaar, Arjen; Heck, Eric


The factors that affect the adoption of B2B electronic marketplaces as innovations are investigated through a case study of AuctionsPlus, an electronic marketplace in the Australian beef industry. Two theories help to explain the relatively slow adoption

CollectionsANU Research Publications
Date published: 2005
Type: Journal article
Source: International Journal of Electronic Commerce


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