Perez, Pascal; Ratna, Nazmun; Dray, Anne; Grafton, R Quentin; Newth, David; Kompas, Thomas
In this paper, we reanalyze Medical Innovation, the classic study on diffusion of Tetracycline by Coleman, Katz and Menzel (1966). Medical Innovation articulates how different patterns of interpersonal communications can influence the diffusion process at different stages of adoption. In their pioneering study, individual network (discussion, friendship or advice) was perceived as a set of disjointed pairs, and the extent of influences were therefore, evaluated for pairs of individuals. Given...[Show more]
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