Examining the effects of malfunctioning personalized services on online users' distrust and behaviors
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Chau, Patrick; Ho, Shuk (Susanna); Ho, Kevin K.W; Yao, Yihong
Description
Merchants adopt web personalization technologies to offer product recommendations in the hope of influencing online users' decision making in a shopping process. Although there is a large body of research on the favorable effects of web personalization on
Collections | ANU Research Publications |
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Date published: | 2013 |
Type: | Journal article |
URI: | http://hdl.handle.net/1885/77901 |
Source: | Decision Support Systems |
DOI: | 10.1016/j.dss.2013.05.023 |
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01_Chau_Examining_the_effects_of_2013.pdf | 1.46 MB | Adobe PDF | Request a copy |
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