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Examining the effects of malfunctioning personalized services on online users' distrust and behaviors

Chau, Patrick; Ho, Shuk (Susanna); Ho, Kevin K.W; Yao, Yihong


Merchants adopt web personalization technologies to offer product recommendations in the hope of influencing online users' decision making in a shopping process. Although there is a large body of research on the favorable effects of web personalization on

CollectionsANU Research Publications
Date published: 2013
Type: Journal article
Source: Decision Support Systems
DOI: 10.1016/j.dss.2013.05.023


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