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Perceptions of Marketing Journals by Senior Academics in Australia and New Zealand

Mort, Gillian; McColl-Kennedy, Janet; Kiel, Geoffrey; Soutar, Geoffrey


Increasingly, business schools are under pressure to produce quality outputs, including high quality international refereed journal publications. Understanding senior Australian and New Zealand marketing academics' views of journal quality is valuable to

CollectionsANU Research Publications
Date published: 2004
Type: Journal article
Source: Australasian Marketing Journal
DOI: 10.1016/S1441-3582(04)70097-X


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