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Reasons why farmers in Australia adopt the Internet

Rolfe, John; Gregor, Shirley; Menzies, Don


Landholders in rural Australia are increasing their use of computers and the Internet. In part, this is because of the increased availability of hardware, software and communications infrastructure at reasonable cost. However, it is unclear what all the benefits of adopting a new technology are. It may be that the primary benefits are simply cost reduction; for example, the time saved in financial bookkeeping. Other reasons might include potential gains to production, keeping pace with...[Show more]

CollectionsANU Research Publications
Date published: 2003
Type: Journal article
Source: Electronic Commerce Research and Applications
DOI: 10.1016/S1567-4223(03)00004-8


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