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The problem of behaviour change: From social norms to an ingroup focus

Reynolds, Katherine J; Subasic, Emina; Tindall, Karen


Social norms are of increasing interest to public policy experts and those conducting behaviour change interventions (e.g. safe driving, recycling). While there is agreement that social norms play a central role in explaining behaviour, such consensus is

CollectionsANU Research Publications
Date published: 2015
Type: Journal article
Source: Social and Personality Psychology Compass
DOI: 10.1111/spc3.12155


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