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Election Campaigning on the WWW in the USA and UK

Gibson, Rachel K; Margolis, Michael; Resnick, David; Ward, Stephen J


This article is a comparative analysis of British and American parties and candidate election campaigning on the World Wide Web during the Presidential and General Elections of 2000 and 2001, respectively. The central questions are twofold: (1) Do parties differ across the two systems in terms of how they use the Web as a campaign tool? (2) Does the Web promote a more balanced or equalized exposure for party messages than other media? A combination of interview data, content analysis of sites...[Show more]

CollectionsANU Research Publications
Date published: 2003
Type: Journal article
Source: Party Politics


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