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Advertising and Knowledge Intermediaries: Managing the Ethical Challenges of Intangibles

Millar, Carla C J M; Choi, Chong


In today's business environment, the knowledge-based society, globalisation, and information and communication technologies (ICT) have increased the role of "intangible" values of assets and resources for all industries. As a result there is an increased

CollectionsANU Research Publications
Date published: 2003
Type: Journal article
Source: Journal of Business Ethics
DOI: 10.1023/B:BUSI.0000005788.90079.5d


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