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Consumers' Views of Feng Shui: Antecedents and Behavioral Consequences

Luk, Chung-Leung; Wan, Wenjuan; Chow, Raymond P M; Chow, Cheris W C; Fam, Kim-Shyan; Wu, Peiguan; Kim, Sarang


Consumers have three views about Feng Shui: instrumental, spiritual, and minimalist. According to the instrumental view, Feng Shui arrangements can affect luck and fortune. The spiritual view treats Feng Shui as part of one's spiritual life and cultural identification. The minimalist view dismisses Feng Shui as superstition. We developed psychometric scales for measuring these three views and the intention to make Feng Shui-related purchase, and conducted two studies to establish the...[Show more]

CollectionsANU Research Publications
Date published: 2012
Type: Journal article
Source: Psychology & Marketing
DOI: 10.1002/mar.20537


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