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Virtual Campaigning: Australain Parties and the Impact of the Internet

Gibson, Rachel K; Ward, Stephen J


This paper examines the impact of the Internet, specifically the World Wide Web (WWW) and e-mail on Australian parties in two key areas: (1) party communication: what exactly are parties using their Websites for? and (2) party competition: does the Internet lower the threshold for smaller parties to communicate their message compared with the traditional media? We examine these questions with two types of data-a questionnaire of party communication staff and content analysis of a representative...[Show more]

CollectionsANU Research Publications
Date published: 2002
Type: Journal article
Source: Australian Journal of Political Science
DOI: 10.1080/13603100220119047


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