Gibson, Rachel K; Ward, Stephen J
This paper examines the impact of the Internet, specifically the World Wide Web (WWW) and e-mail on Australian parties in two key areas: (1) party communication: what exactly are parties using their Websites for? and (2) party competition: does the Internet lower the threshold for smaller parties to communicate their message compared with the traditional media? We examine these questions with two types of data-a questionnaire of party communication staff and content analysis of a representative...[Show more]
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