Exploring two explanations of loyalty in application service provision
-
Altmetric Citations
Goode, Sigi; Lin, Chinho; Fernandez, Walter; Jiang, Kiunn-Yih (James)
Description
While the application service provider (ASP) market continues to grow, it is fiercely competitive, and ASPs encounter difficulties in retaining customers and achieving long-term profitability. One stream of prior literature suggests that customer loyalty
Collections | ANU Research Publications |
---|---|
Date published: | 2014 |
Type: | Journal article |
URI: | http://hdl.handle.net/1885/70230 |
Source: | European Journal of Operational Research |
DOI: | 10.1016/j.ejor.2014.02.003 |
Download
File | Description | Size | Format | Image |
---|---|---|---|---|
01_Goode_Exploring_two_explanations_of_2014.pdf | 507.13 kB | Adobe PDF | Request a copy |
Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.
Updated: 17 November 2022/ Responsible Officer: University Librarian/ Page Contact: Library Systems & Web Coordinator