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Exploring two explanations of loyalty in application service provision

Goode, Sigi; Lin, Chinho; Fernandez, Walter; Jiang, Kiunn-Yih (James)


While the application service provider (ASP) market continues to grow, it is fiercely competitive, and ASPs encounter difficulties in retaining customers and achieving long-term profitability. One stream of prior literature suggests that customer loyalty

CollectionsANU Research Publications
Date published: 2014
Type: Journal article
Source: European Journal of Operational Research
DOI: 10.1016/j.ejor.2014.02.003


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