Li, Manning; Gregor, Shirley
Online advisory services are increasingly being adopted by modern service organisations as an effective way of interacting with their customers. However, despite their importance, our understanding of the value of online advisory services is limited, particularly in the e-government context. Systematic studies addressing design guidelines and best practices for online advisory tools are sparse. This study experimentally investigates the key role that effective online advisory tools play in...[Show more]
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