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The Australian national binge drinking campaign: Campaign recognition among young people at a music festival who report risky drinking

van Gemert, Caroline; Dietze, Paul; Gold, Judy; Sacks-Davis, Rachel; Stoove , M; Vally, Hassan; Hellard, Margaret

Description

Background: The Australian Government launched a mass media campaign in 2009 to raise awareness of the harms and costs associated risky drinking among young Australians. The aim of this study was to assess if young people attending a music festival who report frequent risky single occasions of drinking (RSOD) recognise the key message of the campaign, "Binge drinking can lead to injuries and regrets", compared to young people who report less frequent RSOD. Methods. A cross-sectional behavioural...[Show more]

CollectionsANU Research Publications
Date published: 2011
Type: Journal article
URI: http://hdl.handle.net/1885/70029
Source: BMC Public Health
DOI: 10.1186/1471-2458-11-482

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