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Do Online Election Campaigns Win Votes? The 2007 Australian "YouTube" Election

Gibson, Rachel Kay; McAllister, Ian


Studies of Web use during elections have focused mainly on the content of Web sites and on the major factors driving parties' and candidates' adoption of the technology. Evaluations of the electoral impact of Web campaigns have been more limited. This article examines the nature and extent of Web use by voters and parties in the 2007 Australian federal election, focusing particularly on the consequences of Web 2.0 campaigning for candidate vote share. The findings show differing levels of...[Show more]

CollectionsANU Research Publications
Date published: 2011
Type: Journal article
Source: Political Communication
DOI: 10.1080/10584609.2011.568042


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