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Pinpointing the deeper structures, processes and mechanisms of change within interactional fields

Buttriss, Gary; Wilkinson, Ian F.


This paper seeks to understand how we might identify the "underlying logics" and "deeper structures" that bring about change in phenomena. We argue that this represents a move from a classical perspective focusing on discrete exchange, and that this requires a processual or relational approach to understanding in contrast to a substantialist or variables-based approach. One way of advancing our understanding of the emergence of change is to consider the site of interaction. That is the...[Show more]

CollectionsANU Research Publications
Date published: 2014
Type: Journal article
Source: Australasian Marketing Journal
DOI: 10.1016/j.ausmj.2013.12.007


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