Skip navigation
Skip navigation

Pinpointing the deeper structures, processes and mechanisms of change within interactional fields

Buttriss, Gary; Wilkinson, Ian F.

Description

This paper seeks to understand how we might identify the "underlying logics" and "deeper structures" that bring about change in phenomena. We argue that this represents a move from a classical perspective focusing on discrete exchange, and that this requires a processual or relational approach to understanding in contrast to a substantialist or variables-based approach. One way of advancing our understanding of the emergence of change is to consider the site of interaction. That is the...[Show more]

CollectionsANU Research Publications
Date published: 2014
Type: Journal article
URI: http://hdl.handle.net/1885/69794
Source: Australasian Marketing Journal
DOI: 10.1016/j.ausmj.2013.12.007

Download

File Description SizeFormat Image
01_Buttriss_Pinpointing_the_deeper_2014.pdf427.14 kBAdobe PDF    Request a copy


Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.

Updated:  20 July 2017/ Responsible Officer:  University Librarian/ Page Contact:  Library Systems & Web Coordinator