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Improving Eco-labelling as an Environmental Policy Instrument: Knowledge, Trust and Organic Consumption

Daugbjerg, Carsten; Smed, Sinne; Andersen, Laura; Schvartzman, Yonatan


Abstract: Eco-labels have an import role in promoting green consumption since most eco-labelled products are credence goods, implying that the valued process attributes they contain are not observable to the consumer even after purchase or consumption. Therefore, the consumers rely heavily on eco-labels as a reassurance that these attributes are actually delivered. We argue that the label will only have the desired effect if the consumers know the production standards underpinning it and have...[Show more]

CollectionsANU Research Publications
Date published: 2014
Type: Journal article
Source: Journal of Environmental Policy and Planning
DOI: 10.1080/1523908X.2013.879038


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