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A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization

Roberts, John


This paper examines the work of Michalek et al. (2011) and Tsafarakis, Marinakis and Matsatsinis (2011), published in this issue of the International Journal of Research in Marketing, within a strategic framework. This framework allows a consideration of

CollectionsANU Research Publications
Date published: 2011
Type: Journal article
Source: International Journal of Research in Marketing
DOI: 10.1016/j.ijresmar.2011.01.001


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