A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization
-
Altmetric Citations
Description
This paper examines the work of Michalek et al. (2011) and Tsafarakis, Marinakis and Matsatsinis (2011), published in this issue of the International Journal of Research in Marketing, within a strategic framework. This framework allows a consideration of
Collections | ANU Research Publications |
---|---|
Date published: | 2011 |
Type: | Journal article |
URI: | http://hdl.handle.net/1885/67590 |
Source: | International Journal of Research in Marketing |
DOI: | 10.1016/j.ijresmar.2011.01.001 |
Download
File | Description | Size | Format | Image |
---|---|---|---|---|
01_Roberts_A_conceptual_framework_for_2011.pdf | 244.65 kB | Adobe PDF | Request a copy |
Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.
Updated: 17 November 2022/ Responsible Officer: University Librarian/ Page Contact: Library Systems & Web Coordinator