Functional forms of the satisfaction-loyalty relationship
Dong, Songting; Ding, Min; Grewal, Rajdeep; Zhao, Ping
Description
The linear functional form of the effect of customer satisfaction on repurchase intentions may not be adequate under all circumstances; however, we lack a clear understanding of the factors that may drive variation in the functional forms of the satisfaction-loyalty relationship. Building on existing research, the authors consider how the functional form of the effect of satisfaction on repurchase intentions varies across segments formed at the intersection of product categories and customer...[Show more]
Collections | ANU Research Publications |
---|---|
Date published: | 2011 |
Type: | Journal article |
URI: | http://hdl.handle.net/1885/65856 |
Source: | International Journal of Research in Marketing |
DOI: | 10.1016/j.ijresmar.2010.09.002 |
Download
File | Description | Size | Format | Image |
---|---|---|---|---|
01_Dong_Functional_forms_of_the_2011.pdf | 748.15 kB | Adobe PDF | Request a copy | |
02_Dong_Functional_forms_of_the_2011.pdf | 467.31 kB | Adobe PDF | Request a copy |
Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.
Updated: 20 July 2017/ Responsible Officer: University Librarian/ Page Contact: Library Systems & Web Coordinator