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Individualist and collectivist factors affecting online repurchase intentions

Frost, Dayne; Goode, Sigi; Hart, Dennis


Purpose: This study aims to explore whether collectivistic and individualistic users exhibit different e-commerce loyalty and purchase intentions. Design/methodology/approach: The paper operationalises Triandis' individuality and collectivism typology. Empirical data were gathered using face-to-face questionnaire instruments with 140 respondents, comprising undergraduate students and government employees. Findings: Online shoppers are more individualistic than those who have not shopped online,...[Show more]

CollectionsANU Research Publications
Date published: 2010
Type: Journal article
Source: Internet Research
DOI: 10.1108/10662241011020815


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