Local food: understanding consumer motivations in innovative retail formats
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Pearson, David; Henryks, Joanna; Trott, Alex; Jones, Philip; Parker, Gavin; Dumaresq, David; Dyball, Robert
Description
Purpose: This paper sets out to profile the activities and consumers of a unique and successful local food retail outlet in the UK that is based on weekly community markets. Design/methodology/approach: The seminal literature on local food in the UK is reviewed prior to providing a case study on a local food outlet, the True Food Co-op. This is followed by the results from a detailed survey of its customers. Findings: The increase in availability of and interest in local food over the last...[Show more]
Collections | ANU Research Publications |
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Date published: | 2011 |
Type: | Journal article |
URI: | http://hdl.handle.net/1885/62200 |
Source: | British Food Journal |
DOI: | 10.1108/00070701111148414 |
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01_Pearson_Local_food:_understanding_2011.pdf | 902.63 kB | Adobe PDF | Request a copy |
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