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Local food: understanding consumer motivations in innovative retail formats

Pearson, David; Henryks, Joanna; Trott, Alex; Jones, Philip; Parker, Gavin; Dumaresq, David; Dyball, Robert


Purpose: This paper sets out to profile the activities and consumers of a unique and successful local food retail outlet in the UK that is based on weekly community markets. Design/methodology/approach: The seminal literature on local food in the UK is reviewed prior to providing a case study on a local food outlet, the True Food Co-op. This is followed by the results from a detailed survey of its customers. Findings: The increase in availability of and interest in local food over the last...[Show more]

CollectionsANU Research Publications
Date published: 2011
Type: Journal article
Source: British Food Journal
DOI: 10.1108/00070701111148414


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