Local food: understanding consumer motivations in innovative retail formats
Purpose: This paper sets out to profile the activities and consumers of a unique and successful local food retail outlet in the UK that is based on weekly community markets. Design/methodology/approach: The seminal literature on local food in the UK is reviewed prior to providing a case study on a local food outlet, the True Food Co-op. This is followed by the results from a detailed survey of its customers. Findings: The increase in availability of and interest in local food over the last...[Show more]
|Collections||ANU Research Publications|
|Source:||British Food Journal|
|01_Pearson_Local_food:_understanding_2011.pdf||902.63 kB||Adobe PDF||Request a copy|
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